A clearly defined strategy is helping to highlight the way forward for the management and all the employees. Without a clearly defined strategy the company can very often wobble and the road toward the goal be very long.

 

When developing a strategy, some of the main points are:

• What are our common goals?

• Do we want to be number one or number two in the sector – what market share?

• What is important for our company – three things we should be best at

• We would like to be remembered by our customers as...